Tigu, Gabriela; Tuclea, Claudia-Elena; Vrânceanu, … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 73-87
products, price fairness, honesty, and ethical interactions with consumers. This paper aims to evaluate students' attitude … about this issue, both as consumers and prospective decision makers in the retail sector. The research was conducted in two … focus groups, where the students played the roles of “consumers”, respectively “managers”. It was found out that there were …