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The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction
Sabou, Gabriel Cristian; Nistoreanu, Puiu; Vlad, Denisa - In: Amfiteatru Economic Journal 16 (2014) Special No. 8, pp. 1279-1287
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies...
Persistent link: https://www.econbiz.de/10011724918
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The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers
Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru Economic Journal 24 (2022) 60, pp. 395-409
, with regard to the aspects related to the recycling and sustainability of packaging. This is a component of green marketing …
Persistent link: https://www.econbiz.de/10014462025
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The Effectiveness of Green Advertising: Influences of Claim Specificity, Product's Environmental Relevance and Consumers' Pro-environmental Orientation
Alniacik, Umit; Yilmaz, Cengiz - In: Amfiteatru Economic Journal 14 (2012) 31, pp. 207-222
This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements...
Persistent link: https://www.econbiz.de/10011724779
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The Influence of New Technologies on Tourism Consumption Behavior of the Millennials
Șchiopu, Andreea Fortuna; Pădurean, Ana Mihaela; … - In: Amfiteatru Economic Journal 18 (2016) Special Issue No. 10, pp. 829-846
The advent of new technologies has generated a series of mutations in the dynamics and structure of production and consumption at both global and tourism destinations level, increasing competition manifested on the tourist market, prompting efforts (concerns) from tourism service providers to...
Persistent link: https://www.econbiz.de/10011725065
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Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers' Satisfaction in Tourism Products
Teodorescu, Nicolae; Stancioiu, Aurelia–Felicia; … - In: Amfiteatru Economic Journal 11 (2009) 26, pp. 412-418
of all activities included in the field of services. In this context modern marketing is able to give specialists from … the operational type of quality, level of approach considering marketing activities and users typology. According to each …
Persistent link: https://www.econbiz.de/10011724703
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Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy
Zaharia, Răzvan; Avram, Emanuela Maria; Eftimie, … - In: Amfiteatru Economic Journal 13 (2011) 30, pp. 437-447
The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher … Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the … other hand, knowledge-based economy needs to incorporate marketing techniques and philosophy to enhance economic relations …
Persistent link: https://www.econbiz.de/10011724754
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Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education
Bălan, Carmen; Ioniţă, Daniela - In: Amfiteatru Economic Journal 13 (2011) 30, pp. 464-481
marketing. The article contributes to better understanding the processes, factors of influence and results of the organizational …
Persistent link: https://www.econbiz.de/10011724756
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Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments
Vegheş, Călin Petrică; Dumitru, Ionel; Popescu, … - In: Amfiteatru Economic Journal 15 (2013) 34, pp. 544-558
This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty … only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing … schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last …
Persistent link: https://www.econbiz.de/10011724825
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Social media in the development of sustainable business
Onete, Cristian Bogdan; Dina, Razvan; Vlad, Denisa Elena - In: Amfiteatru Economic Journal 15 (2013) Special No. 7, pp. 659-670
aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing …
Persistent link: https://www.econbiz.de/10011724833
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Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 927-937
conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011724983