Chebeň, Juraj; Lančarič, Drahoslav; Savov, Radovan; … - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 855-871
Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern...