Showing 1 - 10 of 103
necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the … strategic planning process and the branding strategy in the local communities of Romania. …
Persistent link: https://www.econbiz.de/10011724795
The goal of the present paper is to evaluate the status of the protection of consumer right to information before the purchase from Romanian online stores. The perspective focuses on technical consumer goods. The research pursued two major objectives. The former consisted in analysing the...
Persistent link: https://www.econbiz.de/10011724863
The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...
Persistent link: https://www.econbiz.de/10012004540
Baby food represents a growing segment of the food industry; the baby food labelling issues affect more and more mothers who want to make better and safer nutritional choices. In a continuously improving food labelling regulation environment consumer studies regarding the baby food labelling are...
Persistent link: https://www.econbiz.de/10012004541
The correct understanding of consumers' food labeling knowledge and perceptions is a prerequisite to develop and implement coherent and appropriate food safety policies. One objective of the paper was to discover how often consumers access and use specific food label information. Another...
Persistent link: https://www.econbiz.de/10012004543
In order to discover the aspects that influence the consumer level of confidence (from ClujNapoca metropolitan area), regarding the information on the food label and their reading frequency a study based on a questionnaire was made. This was promoted online, especially on Facebook and was filled...
Persistent link: https://www.econbiz.de/10012004544
Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...
Persistent link: https://www.econbiz.de/10012004546
they integrate into their marketing strategy have the most prominent position on the market and gain multiple competitive …
Persistent link: https://www.econbiz.de/10012004579
Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper...
Persistent link: https://www.econbiz.de/10012004582
This paper approaches the transition process to the bioeconomy from consumers' perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and...
Persistent link: https://www.econbiz.de/10012004595