Tigu, Gabriela; Tuclea, Claudia-Elena; Vrânceanu, … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 73-87
, or fairness. The concept can be defined according to various dimensions, involving characteristics such as quality … products, price fairness, honesty, and ethical interactions with consumers. This paper aims to evaluate students' attitude … about this issue, both as consumers and prospective decision makers in the retail sector. The research was conducted in two …