of all activities included in the field of services. In this context modern marketing is able to give specialists from … the operational type of quality, level of approach considering marketing activities and users typology. According to each …

The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher … Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the … other hand, knowledge-based economy needs to incorporate marketing techniques and philosophy to enhance economic relations …

marketing. The article contributes to better understanding the processes, factors of influence and results of the organizational …

the environment where it lives (marketing research), sets goals and strategies to be achieved (strategic marketing …This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty … only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing …

aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing …

conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …