Showing 1 - 10 of 102
sectors of economy prefer this type of advertising because it is very efficient and involves less financial resources than …
Persistent link: https://www.econbiz.de/10011724918
The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...
Persistent link: https://www.econbiz.de/10012004540
Baby food represents a growing segment of the food industry; the baby food labelling issues affect more and more mothers who want to make better and safer nutritional choices. In a continuously improving food labelling regulation environment consumer studies regarding the baby food labelling are...
Persistent link: https://www.econbiz.de/10012004541
The correct understanding of consumers' food labeling knowledge and perceptions is a prerequisite to develop and implement coherent and appropriate food safety policies. One objective of the paper was to discover how often consumers access and use specific food label information. Another...
Persistent link: https://www.econbiz.de/10012004543
In order to discover the aspects that influence the consumer level of confidence (from ClujNapoca metropolitan area), regarding the information on the food label and their reading frequency a study based on a questionnaire was made. This was promoted online, especially on Facebook and was filled...
Persistent link: https://www.econbiz.de/10012004544
Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...
Persistent link: https://www.econbiz.de/10012004546
The article aims to present a thorough research on the perceptions and opinions of the Romanian managers of small and medium enterprises in applied biotechnology on the importance of intellectual capital and the application of knowledge management principles to create and maintain competitive...
Persistent link: https://www.econbiz.de/10012004579
Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper...
Persistent link: https://www.econbiz.de/10012004582
This paper approaches the transition process to the bioeconomy from consumers' perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and...
Persistent link: https://www.econbiz.de/10012004595
During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...
Persistent link: https://www.econbiz.de/10012004600