of all activities included in the field of services. In this context modern marketing is able to give specialists from … the operational type of quality, level of approach considering marketing activities and users typology. According to each …

the organic growth from the perspective of sustainable development. In order to achieve the proposed objective, it was … conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …

(industrial) economy. Service quality management is knowledge-driven, it relies on people’s continuous development, network …

marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence … implications. Optimizing the flow of stocks and logistics processes will be the subject of future research considering that it is …This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and …

Business model innovation is a key success factor for IT companies competing in technologically uncertain environments … literature of the business model innovation and the strategic marketing literature. In the empirical exploration of the strategic … theory. More precisely, we conducted 12 semi-structured interviews with top managers at IT companies operating in Romania …

. Regarding the impact of the use of chatbots, it has been shown that poor quality of the content displayed to users affects the …