Sârbu, Roxana; Alecu, Felician; Dina, Răzvan - In: Amfiteatru Economic Journal 20 (2018) Special Issue No. 12, pp. 1016-1028
Advertising in our days is moving to the social media since consumers are spending more and more time on such platforms … meaningful content, which means the advertising is ultra-customized based on the user activity and preferences, but this kind of … personalisation can easily have an unpleasant side effect. The advertising for touristic destinations can become very complex by using …