of all activities included in the field of services. In this context modern marketing is able to give specialists from … the operational type of quality, level of approach considering marketing activities and users typology. According to each …

The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher … Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the … other hand, knowledge-based economy needs to incorporate marketing techniques and philosophy to enhance economic relations …

marketing. The article contributes to better understanding the processes, factors of influence and results of the organizational …

This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty … only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing … schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last …

aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing …

conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …