Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers, increasing sales of products or services,...

The article identifies the extent to which the most valuable Romanian companies practice corporate social responsibility (CSR) and its beneficiaries. It describes the main areas of action and specific instruments of intervention. The data analysed cover the top 100 Romanian companies, as ranked...

Being currently under the pressure of the various imbalances induced in the natural and social environment and faced with the deficiency of its own incremental growth, the economic system – which is exclusively focused on the economic performance – is currently going through a stage of...

The structure of the paper brings together three major sections, following the general approach to the impact of paradoxes in economic theory. The first section describes a necessary investigation in the synthesized universe of paradoxes, to capitalize on Quine's paradox taxonomy, and to reveal...

The interest of young people for their future socio-professional was always and everywhere a dominant factor and also a notorious motivator factor in their efforts. Studies conducted by entities concerned as well as researchers from various social areas have shown that this interest is also...

The objectives of the European Green Deal are closely related to digitalization as a key factor in achieving them. Accordingly, this study aims at analysing the differences among the profiles of consumers from Romania regarding the method of payment used in online purchasing of fresh vegetables...

Companies are increasingly adopting Artificial Intelligence (AI) today. Recently however debates started over the risk of human cognitive biases being replicated (and scaled) by AI. Research on biases in AI predicting consumer choice is incipient and focuses on observable biases. We provide a...

In its new form, the ISO 9001:2015 standard activates and utilizes a thought pattern based on risk assessment functioning in parallel with the implementation of the system regarding quality management. Therefore, we strive to identify the risks and opportunities associated with the processes and...

The current paper is part of a wider research that has as general objective to develop an evaluation and analysis model for the total quality management (TQM) system to identify best practices that determine its' performance, in order to improve it. The research is focused on organizations from...

The paper investigates the intervening influence of interactional justice between procedural justice and job performance (task, contextual and adaptive performance) of the faculty members of Karachi (Pakistan) and Dhaka (Bangladesh) based government colleges by using Structural Equation...