Rakic, Mira; Rakic, Beba - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 891-908
This paper highlights the sustainable lifestyle marketing of an individual (SLMOI). The SLMOI is the activity, a set of institutions and processes for creating, communicating and maintaining the sustainable lifestyle of an individual (SLOI). The SLOI is an individual’s sustainability-oriented...