This paper addresses the field of product innovation in the context of current sustainability requirements in order to identify the relationship between sustainable development and product innovation. The demand for products continues to increase but in the same time, the environmental factors...

Despite of the rising awareness of the urgency in finding more efficient and effective ways to achieve sustainable development, comprehensive and consistent meaning is still elusive both in theory and practice. The aim of this paper is to create a more structured theoretical framework related to...

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

In the present society, the concept of bioeconomy emerged due to the need for a sustainable and responsible change regarding the impact mitigation of several factors on the environment. The rising consumption and the resulting emission of pollutants are interconnected with both economic and...

This paper aims to discuss the digitalization of European listed companies in the context of the European Green Deal. The digital transformation can support companies in the field of corporate social responsibility, particularly in terms of environmental protection. Companies' digitalization may...

The aim of the study is to determine and confirm the main vectors that define the concept of sustainable university based on the example of a higher education institution that is representative for the Romanian economic higher education system. As objectives the authors defined the following:...

This article is exploratory in its essence and aims to analyse the sustainability of universities in the case of three higher education institutions: one university from the Netherlands and two universities from Romania. The main focus is on the awareness of the sustainable university concept...