Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the...

Any human activity needs to realize conditions purposeful to the economic objectives to be pursued and to do this, needs to modify the original environmental equilibrium. These situations are clearly observable in agricultural activities, whose development has often determined an...

In the modern market economy, agri-food chains were imposed and strengthened due to unprecedented evolving recorded by supply and demand of food in recent decades, dynamic driven by market fragmentation, on the one hand, and specific processes of consumption and consumer emancipation, on the...

The European Green Deal proposes a series of measures to the EU Member States in order to adopt policies on how to use and produce green energy, support new clean technologies, and reduce noise, air and water pollution. The target referring to reducing emissions by at least 50% by 2030 has...

The objectives of the European Green Deal are closely related to digitalization as a key factor in achieving them. Accordingly, this study aims at analysing the differences among the profiles of consumers from Romania regarding the method of payment used in online purchasing of fresh vegetables...

Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...

Despite attention being paid to quality management in the literature, little empirical research has been conducted on developing the link between adoption of quality management approach and business performance in agricultural enterprises, and moreover, only a few empirical studies have...

As an integral part of the United Nation’s 2030 Agenda, implementing the European Green Deal is vital to ensure food security and transform food chains into a sustainable model. On the one hand, it enables the gradual abandonment of intensive agriculture and, on the other hand, it supports the...