Zhuo, Zelin; Larbi, Frank Okai; Addo, Eric Osei - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 174-194
With innovations in technology, the application of artificial intelligence (A.I) in the area of commerce is rising to … of how the commerce industry operates and revolutionize products shopping. Significantly, the primary aim of this paper … is to explore ways A.I. is integrated into commerce to help understand its impact on existing/potential customers and its …