Entomophagy or the practice of eating insects has been known and practiced for millennia by people around the world, and being taken into account in countries where insect consumption is considered to be exotic behavior or the evolution of society begins to impose it. Food security is a...

The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...

With the growth of technology and the exigency to continuously improve their socioeconomic position, users must gradually adopt new AI-based solutions. However, users may experience dissatisfaction and frustration when faced with the replacement of previous systems. To bridge this gap, this...

During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...

Local and organic food production is often linked to geographical identity that drives consumers to buy products due to their intangible attributes such as protection of the environment, support of local communities, and preservation of traditions. The primary objective of this paper was to find...

Generation Y poses interesting consumption behaviour peculiarities comparing to the other generational groups. This paper focuses on two age layers of Generation Y, 20-24 years old and 25-29 years old, with the purpose of modelling satisfaction at a foreign tourism destination based on...

The recent preoccupations of national institutions and organizations and, especially of European and global institutions, regarding the responsible consumption of raw materials, resources and materials became more and more intense in the last years. In the same time, they contribute to the...

This article aims to quantify the degree in which Romanian students’ rights and interests are protected. The authors have conducted a comparative analysis of a descriptive type of five representative university centres in Romania, followed by a quantitative research among students within these...

Specialists in the field of business administration have tried over time to identify those elements or combination of elements which lead to a higher performance and excellence of companies. One of these models was created and it is applied by the European Foundation of Quality Management. This...