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Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the...
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Many tourism destinations have enacted and implemented laws to protect residents as consumers that are relevance to tourists as consumers. In literature, consumer protection is not explicitly considered and analyzed in the area of destination competitiveness by research ers. This research...
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This study highlights the relationship between the competitive environment in the domestic banking sector and the protection of consumers’ rights and interests. The research is focused on three areas: analysis of the competitive environment, based on detailed analysis of the degree of...
Persistent link: https://www.econbiz.de/10011796650
The current paper aims to investigate the relation between competit ion and online purchasing decision-making, integrating consumer protection awareness and the corresponding consumer behavior as mediators. The focus is on both subjective and objective measures related to the level of consumer...
Persistent link: https://www.econbiz.de/10011796908
marketing and sales strategies. According to the latest data, Facebook is the most popular social network, with the highest … number of registered users from all over the world. The current paper aims to determine the way Facebook users – and more …
Persistent link: https://www.econbiz.de/10011826126
Universities, enterprises, and students are the key subjects in the talent training system of Big Data. This study used text mining, interviews, questionnaires, and other methods to analyze the characteristics and deficiencies of Chinese universities in the training of Big Data talents, the...
Persistent link: https://www.econbiz.de/10013368727