Topuz, Yusuf Volkan; Aksit, Nazlı - In: Anadolu University Journal of Social Sciences 13 (2013) 1, pp. 53-60
In this study, the effect of marketing expenses on stock returns has been studied. According to the generally accepted accounting principles, marketing expenses are a kind of cost and are presented in income statements as an operating expense. On the other hand, in addition to this view, new...