Sinan Saracl›; Siklar, Emel - In: Anadolu University Journal of Social Sciences 5 (2005) 2, pp. 1-12
In this study, Conjoint Analysis, generally used in marketing research to designate both the features that products or services of the companies must include, and the importance levels of them, is examined. In the application part of the study, at first some information about Individual...