In this study, the effect of marketing expenses on stock returns has been studied. According to the generally accepted accounting principles, marketing expenses are a kind of cost and are presented in income statements as an operating expense. On the other hand, in addition to this view, new...

The venture capital activity represents a financing intermediation suitable to the start-up and innovative SMEsÕ needs, and tries to confirm itself in the economic context. Indeed, such financing mode supports the companiesÕ creativity and development, particularly for the under capitalized...

Banking sector which is the headstone of the financial sector in Turkey should profit. There are some indicators available to measure profitability of a bank and monitor the sustainability of the efficiency. These indicators are called financial ratios. In this study, 3-month dataset including...

The purpose of this study is to investigate the determinants of the international tourism demand to Turkey. For this purpose, the tourism demand from selected 24 OECD countries to Turkey is estimated by using panel data approach for the period of 1990-2010 and 1990-2008. The tourist arrival from...

The aim of the study to demonstrate the factors of conference attendeesÕ preference criteria, and to describe the differences according to demographic attributes and conference behaviors of attendance. The confirmatory factor analysis was employed to determine the criteria of conference...

Global economic crisis which had emerged in USA mortgage market in the fall of 2008, rapidly spread to the real sector and other countriesÕ economies in the world. The construction and the housing sectors have an important place in the emergence and expansion of the global economic crisis. This...

Market orientation is an important strategic orientation that contributes to company performance. However, in today's competitive environment, rather than focusing on just market orientation, there is a need for a strategic mix of strategic orientations that will strengthen it and contribute to...

In recent years the damages which are given by the firms to environment has been mostly examined. Today retailing sector also has been accepted one of the source of environmental problems. In this research which explatory model was used in, the environmental effects and environmentaly concerned...

Services industry is a fast developing industry in Turkey that consists of many industries one of which is banking. Recently, consumer behaviour concept has gained importance in banking industry. The development of information technologies and the increased wants of bank consumers have caused to...

Private pension system companies do significant work to gain more customers. One part of the significant work is to uncover customers’ reasons for choosing other companies and to review the services they offer with the effect of competition. At this point, determining the order of importance...