The paper presents the evolution of the global advertising market during 2012 – 2016. Thus, in Romania the most growth will come from the internet access segment, both by fixed and mobile connections (the average annual growth rate being estimated at 9.3%, in nominal terms), while the...

In 2012, the Romanian retail market are facing with several problems which players must find solutions. It comes to maintaining a financial balance in terms of accelerated development and consumption has declined in recent years, finding and recruiting specialized personnel and the development...

The capacity of a company to reach its business targets is closely linked to the effectiveness of its communication strategies. Building brad value or strengthening an existing brand involves different ways of communication but all have, as a starting point, a good knowledge of the consumers’...

Our article maintains that advertising communication, as a form of commercial communication, is an important part of public communication. Ads are not just forms of promoting products or services, but also modern forms of speech that contribute significantly to the formation of the...

Whether expensive advertising or just low cost publicity, promotional strategies imprint their persuasive items on the public’s brain and conscience, by manipulating audio, visual and language ingredients. They struggle against human passivity acting on sounds and „noises”, on colors,...

The paper presents one of the most recent methods of promoting throught the Internet, that is, advertising on social-media networking. Social media allows businesses to quickly and economically communicate to a large audience and in 2012, more and more organisations using it as a customer...

This paper provides a short list of some of the most common words and phrases in advertising, the key language in the field, along with their meanings and a summarized explanation. In some of the cases, they come with their abbreviations, their Romanian translation and, of course, some practical...