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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Diamantopoulos, Adamantios"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
20
Brand image
5
Markenimage
5
Beziehungsmarketing
4
International marketing
4
Internationales Marketing
4
Relationship marketing
4
Brand management
3
Cultural identity
3
Designation of origin
3
Globalisierung
3
Globalization
3
Herkunftsbezeichnung
3
Kulturelle Identität
3
Markenführung
3
Brand
2
Coronavirus
2
Electric vehicle
2
Elektrofahrzeug
2
Ethnic group
2
Ethnische Gruppe
2
Markenartikel
2
Perceived brand globalness
2
Reactance theory
2
Social integration
2
Soziale Integration
2
Theorie
2
Theory
2
Welt
2
World
2
Acculturation
1
Automotive industry
1
Belgien
1
Belgium
1
Brand equity
1
Brand evaluation
1
Brand extension
1
Brand extension success
1
Brand origin image
1
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2
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18
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15
Aufsatz in Zeitschrift
15
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3
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2
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English
20
Author
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Diamantopoulos, Adamantios
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Christodoulides, George
5
De Bock, Tine
5
Hoffmann, Stefan
5
Hoyer, Wayne D.
5
Magnusson, Peter
5
Michaelidou, Nina
5
Pandelaere, Mario
5
Cleveland, Mark
4
Hagtvedt, Henrik
4
He, Jiaxun
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Mai, Robert
4
Ruyter, Ko de
4
Verlegh, Peeter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Balderjahn, Ingo
3
Barbarossa, Camilla
3
Barnes, Bradley R.
3
Blut, Markus
3
Boer, Johannes de
3
Brasel, S. Adam
3
Brengman, Malaika
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of the Academy of Marketing Science
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
49
Journal of retailing and consumer services
13
Journal of international marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of product & brand management
3
British journal of management
2
British journal of management : BJM
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
20
Showing
1
-
10
of
20
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date (newest first)
date (oldest first)
1
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
2
The EU as superordinate
brand
origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
3
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
4
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
5
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
6
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
7
The relationship between country-of-origin image and
brand
image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios
;
Schlegelmilch, Bodo B.
; …
- In:
International marketing review
28
(
2011
)
5
,
pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
Saved in:
8
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
9
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
10
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
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