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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen; Vermeir, Iris; Geuens, Maggie - 2009
Persistent link: https://www.econbiz.de/10003936788
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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - 2011
Persistent link: https://www.econbiz.de/10008810420
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Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn; Pelsmacker, Patrick de - In: International marketing review 26 (2009) 6, pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla; Pelsmacker, Patrick de; Beckmann, … - In: Analyzing the cultural diversity of consumers in the …, (pp. 126-145). 2015
Persistent link: https://www.econbiz.de/10011396908
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Can fat taxes and package size restrictions stimulate healthy food choices?
Huyghe, E.; Van Kerckhove, Anneleen - 2013
Persistent link: https://www.econbiz.de/10010256395
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja; Verhoef, Peter C.; Böhm, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826