Radoviciu, Ruxandra; Stremtan, Filimon - In: Annales Universitatis Apulensis Series Oeconomica 2 (2009) 11, pp. 55-55
Positioning a company on the market by the usage of brands is defined as the act ofdesigning the supply and its image … on the market, so as to occupy a distinct place in the minds of theirtarget audience. The role of positioning in … important for consumers. In order togain a strong position on the market the companies must perform a market analysis, an …
