Positioning a company on the market by the usage of brands is defined as the act ofdesigning the supply and its image on the market, so as to occupy a distinct place in the minds of theirtarget audience. The role of positioning in developing marketing strategy to differentiate products...

The present article highlights the main aspects concerning consumer perceptiontowards mobile marketing campaigns. The qualitative research conducted by the authorscomplete their earlier findings regarding future trends of mobile marketing and mobile media.For the Romanian market, mobile...

The study of consumer behavior determines an adequate knowledge of the concepts, ofthe tourism communication system, the steps necessary for research, information and influencingfactors: needs and desires, personality, lifestyle, attitudes and preferences of consumers. This workanalyzes the...

Integrated marketing communication is an essential concept used in clarifying andmanaging lucrative relations with the employees, consumers and shareholders and sending auniform message to provide coherence and the maximum impact of communication as far asorganization and its products in all the...

I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force. However, it may change soon thanks to coming intobeing of new...

The increasing marketing efforts of the organizations based on the acquiring,processing, storage and employment of the consumers’ personal data have imposed thereconsideration, both from the theoretical and practical perspectives, of the concepts describing theprivacy, consumer’s private...

The sources of micro-organisms (yeasts and fungi) found in honey are nectar andpollen, honey processing areas, equipments that have not been properly cleaned or wrappings. There are few types of yeast in honey and the most common are Saccharomyces melis, whichgrows in media with water content...

Consumers put in the new circumstances of the European Union area is in the processof adapting behavior in market relations, the conditions in which enjoys growing prosperity, theincreased degree of civilization. How businesses will respond to their offer of goods to therequirements of the...

Achieving an integrated cultural and historic tourism offer is the main direction of thetourism development strategy for the Alba Iulia Fortress. The practice of implementing any strategyshows us that during this process a series of complementary or even antithetic projects and visions...

In today’s higher education landscape, college and university leaders may wellconsider principles of brand management to assure their positions vis-à-vis their competitors.Although considerable differences between higher education and product brands exist, there aresufficient similarities to...