Romania represent in last years for en detail retail a stage with big transformations.New retail formates has imbued on romanian retail. Such as,from a market on launching level,Romania has changed faster into a market with a special dynamic for modern retail.The market growing, the operatores...

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation – from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick...

The sources of micro-organisms (yeasts and fungi) found in honey are nectar andpollen, honey processing areas, equipments that have not been properly cleaned or wrappings. There are few types of yeast in honey and the most common are Saccharomyces melis, whichgrows in media with water content...

I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force. However, it may change soon thanks to coming intobeing of new...

The health of an economy depends, no doubt, by the dynamic of SME sector andtheir level success on the domestic and international markets.Our work aims a PESTLE analysis of the Romanian SME sector after 2008 year when theywere felt the effects of the global financial crisis and to emphasize the...

Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to...

The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more...

This paper approaches the problems regarding the satisfaction of bank servicesconsumers in the context in which the market concerning these services is characterized by astrong competition between the providers of these services on one hand and by increasing theconsumers‘ demands and...

In the context of a diversified financial market, companies have identifiedseveral opportunities, including the leasing, which offers the possibility of using goods andequipments, from the most modern ones, without charging the financial management with theweight of a purchase that an...

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...