ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation – from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick...

Romania represent in last years for en detail retail a stage with big transformations.New retail formates has imbued on romanian retail. Such as,from a market on launching level,Romania has changed faster into a market with a special dynamic for modern retail.The market growing, the operatores...

The sources of micro-organisms (yeasts and fungi) found in honey are nectar andpollen, honey processing areas, equipments that have not been properly cleaned or wrappings. There are few types of yeast in honey and the most common are Saccharomyces melis, whichgrows in media with water content...

I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force. However, it may change soon thanks to coming intobeing of new...

For a company keeping the customers is an essential process which consists inorientation towards existing customers, management process, log term vision and futureorientation. Companies give an importance not only in improving their relations with the businesspartners but also with their...

In nowdays, cultural productions are more and more important for a local communitydevelopment. On one hand, cultural events could have a direct effect on tourism by attractingtourists to a particular destination and, on the ohter hand, these events are projecting a positiveimage to the...

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...

Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...

Tourism could be one of the most important factor in sustainable development. Theaim of this paper is to find the opinion of public authorities regarding the toursim deveoplment andpromotion in Alba County. A qualitative research was conducted among experts in toursim fromAlba County Council....