The aim of this paper is to identify the factors that determined economic growth inAsian countries. In order to understand these factors and how they joined forces to help acquireeconomic growth, the paper studied some of the most relevant economies from this dynamic area ofthe world.The study...

In this article we define and describe the economic information interoperability problemand how it affects today’s enterprises in the context of globalization and current ICT development, thecurrently used solutions found in the integration and interoperability of information systems...

The health of an economy depends, no doubt, by the dynamic of SME sector andtheir level success on the domestic and international markets.Our work aims a PESTLE analysis of the Romanian SME sector after 2008 year when theywere felt the effects of the global financial crisis and to emphasize the...

Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to...

The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more...

This paper approaches the problems regarding the satisfaction of bank servicesconsumers in the context in which the market concerning these services is characterized by astrong competition between the providers of these services on one hand and by increasing theconsumers‘ demands and...

In the context of a diversified financial market, companies have identifiedseveral opportunities, including the leasing, which offers the possibility of using goods andequipments, from the most modern ones, without charging the financial management with theweight of a purchase that an...

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...

Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...

Tourism could be one of the most important factor in sustainable development. Theaim of this paper is to find the opinion of public authorities regarding the toursim deveoplment andpromotion in Alba County. A qualitative research was conducted among experts in toursim fromAlba County Council....