Despite the growing interest, the empirical results found in the literature concerningMachiavellianism and its impact on ethical judgments document both inconsistent andcontradictory results. On the other hand, the acceptance of short-term earnings managementpractices raises the most important...

The objective of this paper is to assess the ethics of short-term earnings managementin a code-law country. In order to understand the morals of short-term earnings management weconducted a survey using students as respondents. Even if we found disagreement among ourrespondents, the findings of...

In today's society, characterized by a continuous process of globalization andknowledge-based economy, intellectual property is the central resource that creates the realvalue in all sectors of economic life. In this context, higher education's mission is to providethe highest quality standard...

Solon said that, in order to be free, a citizen had to study; education wasthe ground of democracy and in Athens there was no illiterate citizen. The education wasboth of the body as well as of the soul in a natural continuity... Plato was even awarethat in all that there was, there was a core...

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation – from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick...

For a company keeping the customers is an essential process which consists inorientation towards existing customers, management process, log term vision and futureorientation. Companies give an importance not only in improving their relations with the businesspartners but also with their...

The increasingly systematic usage of Internet in the decisional process of theconsumers determines the vendors to apply more frequently to the advantages of this instrument.A site must be before of all capable to answer the expectances of the consumers to which itaddresses. The researchers...

In nowdays, cultural productions are more and more important for a local communitydevelopment. On one hand, cultural events could have a direct effect on tourism by attractingtourists to a particular destination and, on the ohter hand, these events are projecting a positiveimage to the...

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...

Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...