In this paper it is studied the influence of unemployment rate on non-performing loansin Romania. The following issues are presented: the definition of nonperforming loans, the criteriaused by Romania in the definition of nonperforming loans (NPL), Romanian legislation thatregulates...

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation – from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick...

For a company keeping the customers is an essential process which consists inorientation towards existing customers, management process, log term vision and futureorientation. Companies give an importance not only in improving their relations with the businesspartners but also with their...

The increasingly systematic usage of Internet in the decisional process of theconsumers determines the vendors to apply more frequently to the advantages of this instrument.A site must be before of all capable to answer the expectances of the consumers to which itaddresses. The researchers...

In nowdays, cultural productions are more and more important for a local communitydevelopment. On one hand, cultural events could have a direct effect on tourism by attractingtourists to a particular destination and, on the ohter hand, these events are projecting a positiveimage to the...

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...

Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...

Tourism could be one of the most important factor in sustainable development. Theaim of this paper is to find the opinion of public authorities regarding the toursim deveoplment andpromotion in Alba County. A qualitative research was conducted among experts in toursim fromAlba County Council....

The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on, while thesecond part...

This study examines the green purchase intentions of Romanian consumers. Thepurpose of this paper is to identify major factors that affect Romanian consumers' greenpurchasing behaviour . Variables that influence purchasing decisions considered in the study are:Perceived Product Price, Perceived...