The study of consumer behavior determines an adequate knowledge of the concepts, ofthe tourism communication system, the steps necessary for research, information and influencingfactors: needs and desires, personality, lifestyle, attitudes and preferences of consumers. This workanalyzes the...

The present article highlights the main aspects concerning consumer perceptiontowards mobile marketing campaigns. The qualitative research conducted by the authorscomplete their earlier findings regarding future trends of mobile marketing and mobile media.For the Romanian market, mobile...

Positioning a company on the market by the usage of brands is defined as the act ofdesigning the supply and its image on the market, so as to occupy a distinct place in the minds of theirtarget audience. The role of positioning in developing marketing strategy to differentiate products...

I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force. However, it may change soon thanks to coming intobeing of new...

Integrated marketing communication is an essential concept used in clarifying andmanaging lucrative relations with the employees, consumers and shareholders and sending auniform message to provide coherence and the maximum impact of communication as far asorganization and its products in all the...

The health of an economy depends, no doubt, by the dynamic of SME sector andtheir level success on the domestic and international markets.Our work aims a PESTLE analysis of the Romanian SME sector after 2008 year when theywere felt the effects of the global financial crisis and to emphasize the...

Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to...

The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more...

This paper approaches the problems regarding the satisfaction of bank servicesconsumers in the context in which the market concerning these services is characterized by astrong competition between the providers of these services on one hand and by increasing theconsumers‘ demands and...

In the context of a diversified financial market, companies have identifiedseveral opportunities, including the leasing, which offers the possibility of using goods andequipments, from the most modern ones, without charging the financial management with theweight of a purchase that an...