The study of consumer behavior determines an adequate knowledge of the concepts, ofthe tourism communication system, the steps necessary for research, information and influencingfactors: needs and desires, personality, lifestyle, attitudes and preferences of consumers. This workanalyzes the...

Positioning a company on the market by the usage of brands is defined as the act ofdesigning the supply and its image on the market, so as to occupy a distinct place in the minds of theirtarget audience. The role of positioning in developing marketing strategy to differentiate products...

The present article highlights the main aspects concerning consumer perceptiontowards mobile marketing campaigns. The qualitative research conducted by the authorscomplete their earlier findings regarding future trends of mobile marketing and mobile media.For the Romanian market, mobile...

Integrated marketing communication is an essential concept used in clarifying andmanaging lucrative relations with the employees, consumers and shareholders and sending auniform message to provide coherence and the maximum impact of communication as far asorganization and its products in all the...

I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force. However, it may change soon thanks to coming intobeing of new...

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation – from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick...

For a company keeping the customers is an essential process which consists inorientation towards existing customers, management process, log term vision and futureorientation. Companies give an importance not only in improving their relations with the businesspartners but also with their...

The increasingly systematic usage of Internet in the decisional process of theconsumers determines the vendors to apply more frequently to the advantages of this instrument.A site must be before of all capable to answer the expectances of the consumers to which itaddresses. The researchers...

In nowdays, cultural productions are more and more important for a local communitydevelopment. On one hand, cultural events could have a direct effect on tourism by attractingtourists to a particular destination and, on the ohter hand, these events are projecting a positiveimage to the...

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...