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A P.E.S.T. ANALYSE OF THE MARKETING ENVIRONMENT OF THE ROMANIAN SME SECTOR DURING THE LAST FINANCIAL CRISIS YEARS

Constantinescu, Mariana Lucretia; Cojoaca, Andreea - In: Annales Universitatis Apulensis Series Oeconomica 2 (2011) 13, pp. 44-44

The health of an economy depends, no doubt, by the dynamic of SME sector andtheir level success on the domestic and international markets.Our work aims a PESTLE analysis of the Romanian SME sector after 2008 year when theywere felt the effects of the global financial crisis and to emphasize the...

Persistent link: https://www.econbiz.de/10009395323

CULTURE - MAJOR DETERMINANT OF THE EUROPEAN CONSUMER BEHAVIOR

Constantinescu, Lucretia Mariana; Goldbach, Ioana Raluca; … - In: Annales Universitatis Apulensis Series Oeconomica 2 (2009) 11, pp. 47-47

Consumers put in the new circumstances of the European Union area is in the processof adapting behavior in market … to their offer of goods to therequirements of the consumers in the European Single Market space is a management process … ofidentifying and meeting the needs of consumers outside the national space enterprise, taking intoaccount the environmental factors …

Persistent link: https://www.econbiz.de/10008556245

NEW METHODOLOGIES AND TENDENCIES IN QUALITATIVE MARKETING RESEARCH

Hinescu, Arcadie; Gavrila-Paven, Ionela - In: Annales Universitatis Apulensis Series Oeconomica 2 (2008) 10, pp. 54-54

services areengines that are pushing and imposing a permanent adjustment of the offer to the higher exigenciesof the consumers …

Persistent link: https://www.econbiz.de/10005467258

THE INCREASE OF PERFORMANCE OF AN ENTITY BY THE CONVERSION OF THE HIDDEN COSTS

Briciu, Sorin; Capusneanu, Sorinel - In: Annales Universitatis Apulensis Series Oeconomica 2 (2011) 13, pp. 2-2

This article offers an intrinsic image of the hidden and identified costs at thelevel of an entity, including the causes and their ways of control. The main researchinstrument used here was the questionnaire and the results determined a better knowledge ofthe theoretical and methodological...

Persistent link: https://www.econbiz.de/10009395368

THE COST INFORMATION RELEVANCE IN THE DECISION FOUNDATION

Bumbescu, Sorina Simona; Paschia, Liliana - In: Annales Universitatis Apulensis Series Oeconomica 2 (2013) 15, pp. 3-3

In this paper is realized an overview of the existing interdependence between thedecision efficiency and the cost information quality who are provided to the organizationmanagement. Based on the previous studies regarding the costs and managerial decisions, in thisarticle is developed an...

Persistent link: https://www.econbiz.de/10010732663

KNOWLEDGE MANAGEMENT AND ORGANISATIONAL STRUCTURE DESIGN PROCESS

Varzaru, Mihai; Varzaru, Anca Antoaneta - In: Annales Universitatis Apulensis Series Oeconomica 2 (2013) 15, pp. 35-35

The new society, the society of knowledge, is based on an economy of connections,relationships, networks and on the collective intelligence that represents the foundation of durabledevelopment and in which knowledge management represents the main instrument available forchange. Knowledge...

Persistent link: https://www.econbiz.de/10010838696

ANALYSING THE SIMILARITIES BETWEEN OECD PRINCIPLES VERSUS EUROPEAN CORPORATE GOVERNANCE CODES - AN INTERNAL AUDIT PERSPECTIVE

Bota-Avram, Cristina; Rachisan, Paula Ramona - In: Annales Universitatis Apulensis Series Oeconomica 2 (2013) 15, pp. 15-15

The aim of this paper is to realise a comprehensive analysis of European corporategovernance codes, from the perspective of internal audit, in the manner it is provided in the OECDPrinciples of corporate governance. The research methodology used a classification of countries bylegal regime and...

Persistent link: https://www.econbiz.de/10010838697

NEW DIMENSIONS OF PERFORMANCE MEASUREMENT

Capusneanu, Sorinel; Barbu, Cristian-Marian; Aslam, … - In: Annales Universitatis Apulensis Series Oeconomica 2 (2012) 14, pp. 3-3

The current business environment requires a performance management with a muchbroader framework. The article deals with the overall performance of an entity and the compositionof performance indicators that are grouped under specific dashboards: economic and financial,social and environmental....

Persistent link: https://www.econbiz.de/10010838712

EVOLUTION AND PERFORMANCE ANALYSIS FOR WINE ENTITIES IN ROMANIA

Topor, Dan; Capusneanu, Sorinel; Putan, Alina - In: Annales Universitatis Apulensis Series Oeconomica 2 (2012) 14, pp. 9-9

The article aims to highlight the evolution of wine entities in Romania and theirperformance. Given the state of research conducted in the literature on performance measurementand analysis of the entities from wine sector and the achievements of specialists, the authors of thisarticle...

Persistent link: https://www.econbiz.de/10010838741

INTEGRATED METHODS FOR PERFORMANCE MEASUREMENT IN ENTITIES FROM THE WINE SECTOR IN ROMANIA

Briciu, Sorin; Topor, Dan Ioan; Capusneanu, Sorinel - In: Annales Universitatis Apulensis Series Oeconomica 2 (2013) 15, pp. 2-2

ABSTRACT. This article highlights the authors attempt to identify modern cost calculation methodsand appropriate performance measurement tools and their integration in order to improve theperformance of the economic entities from the wine sector in Romania. Identifying methods andtools for...

Persistent link: https://www.econbiz.de/10010838746