This paper aims to highlight the important goal for a modern enterprise, the consumer, not as an option, but as an … development of the study of consumer behavior is closely related to the contribution of the humanities to develop the theories on …

research studies have been made about this topic. There are many marketing factors that have a placebo effect on the consumer …. In this article we review the existing literature about the influence that country of origin has on the consumer and the … influence of other marketing factors, such as price and brand, on the consumer from the placebo perspective. …

the consumer and the product received, the level of consumer satisfaction on the products and / or services will be … mutual interdependence: the level of consumer satisfaction is the result of the quality performance of products and services … and high quality products and services is reflected in consumer satisfaction. From the theoretical point of view …

consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions …; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer … for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more …

trend is not among priorities for the Romanian consumer. He/she uses almost 43% of the total consumption expenditures for …