The purpose of this paper is to discuss the main issues that deal with higher education institutionsâ€(tm) mission statements, from a marketing perspective. It has long been argued in the literature that missions represent the foundation upon which institutions build their strategic plans,...

The Small and Medium Enterprises (SMEs) represent an important target market for commercial Banks. In this respect, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous concern for the marketing specialists and researchers...

Romania, as tourism destination with its component micro-destinations (Muntenia, Oltenia, Banat - Crișana, Transylvania, Bucovina, Maramureș, Moldavia and Dobrogea), possesses many tourism attractions and at the same time has a real tourism potential. The fact that it is not included among the...

Kaizen is a philosophy of life that addresses to the best who want to be more and better. It is a process of improvement that never ends and it results in many advantages. The Japanese leadership model has shown that progress in small steps, but fast, conduces to doubtless long-term wins. Kaizen...

Our country benefits of great opportunities in developing tourism, and the practice of this kind of activity is necessary in the actual stage of national development. The Romanian tourism has been in a continuous resemblance with the entire touristic movement, but through its advantages it tries...