population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists … segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process … analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market …

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das … der soziokulturellen Identität der Zielländer führen. Gleichzeitig ist der Tourismus für viele Regionen eine der … an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche …

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in … well as in travel technology and business travel are of key importance for managing travel and tourism companies. The … articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB …

This book offers insights into important trends in the global travel and tourism industry and analyses developments in … on the travel and tourism industry is as much a focus as for example the impacts of kerosene prices on the aviation … tourism and therefore goes beyond tourism`s own border. This also applies to an article about the clash of civilisation …

This book offers insights into important trends and future scenarios in the global tourism and travel industry and … financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin … articles are based on presentations and panel discussions presented at the world¿s largest tourism congress, the ITB Berlin …

for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5 …. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey … Craft Distilleries: Sense of place and sustainability -- 8. Drink Tourism: A Profile of the Intoxicated Traveler -- 9. Craft …

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours … Influence of Moral Values on Tourist Happiness -- Florence: Tourism, Heritage and Consumption -- Conceptualising Challenging …This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study …

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of … tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market … future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views …

I. The Market of Wine Tourism: Profiling, Segmentation and Behavior -- 2. Uncorking the Potential of Wine Language for …This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and …