Sidonia, Ravar Anamaria; Maria-Cristina, Iorgulescu - In: Annals of Faculty of Economics 1 (2013) 1, pp. 815-824
In the current economic environment, innovation is considered critical by the majority of tourism companies that are … facilities. The final aim of innovation in tourism enterprises is to increase customer satisfaction and thus secure the … enterprises’ competitive advantage on a continuously changing market. Thus, consumers’ perception on innovation is relevant not …