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STAKEHOLDER ENGAGEMENT BETWEEN MANAGERIAL ACTION AND COMMUNICATION

Patrizia, Gazzola; Gianluca, Colombo - In: Annals of Faculty of Economics 1 (2013) 2, pp. 97-105

Abstract: This paper is aimed at designing a research programme to improve the communication with the stakeholder … observe the relationships between management actions and the strategic conversations. Thus the dialogue and the communication … between managerial actions, communication processes and stakeholder engagement. In the second part of the paper, to better …

Persistent link: https://www.econbiz.de/10010733858

CAN MARKETING SUPPORT THE IMPLEMENTATION OF EFFECTIVE EGOVERNMENT? ANALYSIS OF THE SINGLE POINT OF ACCESS PORTAL FOR ROMANIAN ELECTRONIC PUBLIC SERVICES

Calin, Velicu Bogdan - In: Annals of Faculty of Economics 1 (2011) 2, pp. 817-826

, better service delivery, better procurement, efficient working and better communication with citizens and businesses. While …

Persistent link: https://www.econbiz.de/10009650804

EXPLORATORY STUDY REGARDING THE QUALITY ASSESSEMENT OF SERVICES OFFERED BY AN AUTO REPAIR SHOP IN CLUJ-NAPOCA

Corina, Rusu - In: Annals of Faculty of Economics 1 (2012) 1, pp. 582-590

The quality of services should be treated as a resultant derived from the satisfaction of the costumers participating in the service consumption, which requires prior knowledge on the predictable behaviour and reactions of the clients to the offered services. In its turn, the service monitoring...

Persistent link: https://www.econbiz.de/10010607227

DEVELOPING AND PROPOSING A CONCEPTUAL MODEL OF THE FLOW EXPERIENCE DURING ONLINE INFORMATION SEARCH

Alina, Lazoc - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1154-1160

Information search is an essential part of the consumer`s decision making process. The online medium offers new opportunities and challenges for information search activities (in and outside the marketing context). We are interested in the way human information experiences and behaviors are...

Persistent link: https://www.econbiz.de/10010607238

MARKETING RESEARCH IN ADVERTISING

Diana, Vranceanu; Cecilia, Popescu Ioana; Cristi, Tatu - In: Annals of Faculty of Economics 4 (2008) 1, pp. 1268-1273

21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the...

Persistent link: https://www.econbiz.de/10008471798

CITY IMAGE – AS TOURISM DESTINATION

Cecilia, Stanciulescu Gabriela - In: Annals of Faculty of Economics 4 (2008) 1, pp. 1218-1222

). This paper will be dedicated to presenting city tourist destinations, their marketing and market positioning, also to …

Persistent link: https://www.econbiz.de/10004970408

GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE

Alexandru, Pop Nicolae; Florin, Draghescu; Vlad, Rosca - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1807-1814

a result of new communication systems interaction and flexible production processes. Markets will continue to homogenize …

Persistent link: https://www.econbiz.de/10010685486

ELABORATING A MEASUREMENT INSTRUMENT FOR THE FLOW EXPERIENCE DURING ONLINE INFORMATION SEARCH

Alina, Lazoc; Luiza, Caraivan - In: Annals of Faculty of Economics 1 (2012) 2, pp. 841-847

Flow is a construct imported in marketing research from social sciences in order to examine consumer behavior in the online medium. The construct describes a state of deep involvement in a challenging activity, most frequently characterized by high levels of enjoyment, control and concentration....

Persistent link: https://www.econbiz.de/10010617371

EMPIRICAL RESEARCH ON THE IMPACT OF LOCATION AND SERVICE ON THE RETAIL BRAND IMAGE

Dan-Cristian, Dabija; Raluca, Babut - In: Annals of Faculty of Economics 1 (2012) 2, pp. 813-819

Developing and consolidating store image in the consumer’s psyche is undoubtedly an essential psychographic goal of decision makers from a retail enterprise. Regardless of the tools used to draw customers—assortment and particularly the unit’s own brands, assisted service or friendly and...

Persistent link: https://www.econbiz.de/10010617481

ROMANIAN CUSTOMER-BASED EMPIRICAL RESEARCH ON AMBIANCE IN RETAILING

Ciprian-Marcel, Pop; Dan-Cristian, Dabija - In: Annals of Faculty of Economics 1 (2012) 2, pp. 861-867

A special role in increasing customer satisfaction and contentment with any retail store is played by ambiance or in-store management. Store ambiance is closely related to all decisions taken concerning the manner in which the management can organise the store, arrange gondolas and shelves,...

Persistent link: https://www.econbiz.de/10010617482