Daniel, Avram Costin; Veronel, Avram - In: Annals of Faculty of Economics 1 (2010) 2, pp. 38-43
The changes occurred in the banking marketing in our country have their origin, firstly, in the changes of the organisational culture which has evolved in the last ten years from the bureaucratic behaviour, categorised excessively, to a specific behaviour for the market economy, based on the...