In public services, the political component of the marketing environment has a major importance, as all decisions adopted within central administration influence both the objectives and measures implemented by units of local government and other public service providers. Any discontinuity in the...

The importance-performance grid is a marketing instrument used to make decisions regarding the growth of the consumersâ€(tm) satisfaction, by optimizing the attributes of products. This grid is a useful instrument, as it is shown in the paper, to the extent to which the importance and...

For developing economies the development of enterprises should be a strategic goal, this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspects and a set of actions to correct any slippage or amplify existing development...

The increasingly ample orientation of the companies towards the intellectual capital is based on the rediscovery of this resource with (almost) unlimited potential, generating economic benefits for a company. Given its importance, the information needs of stakeholders on this line have...

Logistics outsourcing is considered to be an excellent source of competitive advantage for companies. Its benefits are long praised about in the specialty literature, but its risks are often briefly described. We believe that both the benefits and the risks of outsourcing logistics extremely...

Environmental wastes can be a symptom of a suboptimal system. can help the company to reduce waste and improve environmental performance leading to increased system productivity. Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very...

This study investigates the instruments used by governments in order to support renewable energy sources in the European Union. The findings of this study reveal that policy goals could be achieved by using a large variety of instruments. The study was ca

The Japanese miracle is not a miracle. The outstanding evolution of the Japanese economy after the Second World War owes to both the cult for labor present in the Japanese society and to the influx of knowledge on quality passed on by the two American scientists, Deming ºi Juran in the 1950s....

This study investigates how the use of ICT could contribute to the success of small and medium enterprises (SMEs) within the sector of services. Within the knowledge-based economy, SMEs are facing both opportunities and challenges due to the information and communication technologies...

The search for ever greater levels of productivity is due in general to manâ€(tm)s natural tendency to minimize the amount of labour needed to produce the goods useful for maximizing the satisfaction of his needs for survival and progress. Labour in effect represents a necessary but...