The present research aims to establish and configurate human resources development strategies for the employees of small and medium-sized enterprises (SMEs) that activate in the tourism field of activity (hotels and other accomodation establishments, restaurants, passenger trasnport, travel...

The primary purpose of the economic higher education in providing the graduates with marketing competences is to train them for employment. In light of the said objective, two important aspects must be taken into account by educators. First, the gap between theory and practice must be...

Knowledge-based economy requires both in Romania and internationally, the presence of intelligent organizations, with advanced management capabilities of their collective skills, as sources of performance. As a result, worldwide, more than ever, knowledge is accepted as one of the main sources...

Developing and consolidating store image in the consumer’s psyche is undoubtedly an essential psychographic goal of decision makers from a retail enterprise. Regardless of the tools used to draw customers—assortment and particularly the unit’s own brands, assisted service or friendly and...

A special role in increasing customer satisfaction and contentment with any retail store is played by ambiance or in-store management. Store ambiance is closely related to all decisions taken concerning the manner in which the management can organise the store, arrange gondolas and shelves,...

Small and medium sized enterprises (SMEs) are the most dynamic and vital factor of progress in the contemporary society, main generator of economic performance and substance in any country, employment opportunity provider for most of population, major contributor to the national budget, and...

Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case of companies, but is somehow neglected when it comes to states. A country acquires a position in the mind of a person very much like any other product does, which is very...

The strategic organizational change aims is the change of procedures and systems, organizational structures and responsibilities but especially acquiring new knowledge and skills. Significant authors (Drucker: 1999; Kotter: 1996; Buckingham & Clifton: 2001), supporters of the theory of strategic...

The main aim of the UE is to protect and sustain its citizen’s expectations by harmonizing the national politics and strategies in order to generate better results. At this moment we have three main actors: Private Business Environment (PBE), National Pub