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GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE

Alexandru, Pop Nicolae; Florin, Draghescu; Vlad, Rosca - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1807-1814

capital becoming more international and increasingly less and less national. We are witnessing the globalization of markets … a result of new communication systems interaction and flexible production processes. Markets will continue to homogenize …

Persistent link: https://www.econbiz.de/10010685486

IMPROVING COMMUNICATION BETWEEN DOCTORS AND PATIENTS

Ruxandra, Radoviciu; Filimon, Stremtan - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1137-1140

Communication is the key factor necessary to improve the relation between doctors and patients. The communication is … the method used to transmit or collect information using different types of channels. The communication process should … provide useful information for doctors and patients. In order to establish a good communication system, both parts must fulfil …

Persistent link: https://www.econbiz.de/10008829699

IT SOLUTIONS FOR THE MANAGEMENT OF GEO-BUSINESS

Daniel, MARES Marius; Valerica, MARES; Dorel, ILINCUTA … - In: Annals of Faculty of Economics 4 (2009) 1, pp. 986-990

In the current economic and socio-demographic context, the pressure exerted over the informatic departments by the top management in order to have them offer a high volume of information in a short time, efficient for maintaining and developing the busine

Persistent link: https://www.econbiz.de/10008511901

PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

Eva-Cristina, Petrescu; Pop Nicolae Al. - In: Annals of Faculty of Economics 4 (2009) 1, pp. 788-792

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

Persistent link: https://www.econbiz.de/10008511930

COMMUNICATION ET RELATIONS PUBLIQUES DANS L’UNION EUROPÉENNE

Brindusa-Mariana, Amalancei; Victor, Manole; Gheorghe, … - In: Annals of Faculty of Economics 4 (2009) 1, pp. 542-546

Communication in the European Union combines the information with the new communication techniques, thus having a … profit that is selling an image. However communication is a complex phenomenon which can not be reduced to persuasion …. Communication Policy o …

Persistent link: https://www.econbiz.de/10008511932

PERFORMANCE PARTICULARITIES WITHIN THE NATIONAL PUBLIC TELEVISION SERVICES

Andreea, Budacia Elisabeta; Maria, Avram Emanuela; … - In: Annals of Faculty of Economics 4 (2009) 1, pp. 122-126

In recent years the talk increasingly about performance and so were many concepts regarding the definition, classification and highlighting ways of enhancing performance in an organization. Management concepts that dominate modern organizations are value

Persistent link: https://www.econbiz.de/10008511938

NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

Ciprian-Marcel, Pop; Lacramioara, Radomir; Ioana, Maniu … - In: Annals of Faculty of Economics 4 (2009) 1, pp. 804-807

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

Persistent link: https://www.econbiz.de/10008511950

SOCIAL NETWORKING: REASONS TO JOIN AND THINGS DONE BY THE ROMANIAN CONSUMERS - AN EXPLORATORY ASSESSMENT

Calin, Veghes; Carmen, Pantea - In: Annals of Faculty of Economics 4 (2009) 1, pp. 869-873

Initially developed in order to allow human interactions in the virtual environment as online communities of people having common concerns and willing to share and exchange ideas, today social networks represent one of the online marketing tools with the

Persistent link: https://www.econbiz.de/10008511964

THE LIFE CYCLE OF SHOPPING CENTERS AND POSSIBLE REVITALIZATION STRATEGIES

Abrudan Ioana N.; Cristian, Dabija Dan - In: Annals of Faculty of Economics 4 (2009) 1, pp. 536-541

This paper addresses the concept of shopping center life cycle. The concept is considered a possible explanation for the death of certain types of shopping centers and birth of others. Of course that there are also other theories that explains this evolut

Persistent link: https://www.econbiz.de/10008511969

STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC

Calin, Gurau - In: Annals of Faculty of Economics 4 (2009) 1, pp. 685-689

The paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process.

Persistent link: https://www.econbiz.de/10008511976

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