The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal...

Economic education in Romania has gone through many changes in recent years, in order to modernize and adapt to the requirements of the economy based on knowledge. But, regardless of the stage, students' satisfaction is a key criterion for assessing the relevance and the accomplishment of the...

Innovative businesses are often the result of collective action of organisations involved in many-sided market structures, which can be found in and around business incubators or tech¬no¬logy centres. Within such frame environments, many group interests beyond those of single producers and...

Information search is an essential part of the consumer`s decision making process. The online medium offers new opportunities and challenges for information search activities (in and outside the marketing context). We are interested in the way human information experiences and behaviors are...

The shopping malls intended for retail commerce have at the base a complex dynamic, a tridimensional character, which includes as main parties the owners, the tenants and the consumers, who have to become constant clients of the tenantsâ€(tm) shops in order the process to function. The...

Cultural attractions have become particularly important and play an important role in tourism at all levels. They are also increasingly being placed at the centre of urban and rural development and constitute an important aspect of social and cultural lives of the residents. Cultural tourism is...

The Romanian insurance market expanded rapidly during the last two decades. Presently, the Insurance Supervisory Commission (CSA) reports 43 insurance companies and 567 insurance brokers. In this extremely dynamic and competitive environment, it is compulsory to control key elements that...

The aim of the current research is to establish whether there is a connection between the socio-demographic features of the potential consumers and the predilection towards the wellness consumerism, in order to evaluate the potential wellness market in Ro

The main purpose of this paper is to present an extended literature review of relevant empirical studies which examine the effect of ambient scent on consumers’ perception, consumers’ emotions and consumers’ behavioral responses in the context of retailing. Compared with other atmospheric...

Analyzing products and services around us it is clear that most of them are the result of production factors, labor and capital becoming more international and increasingly less and less national. We are witnessing the globalization of markets and production, to a large global integration and...