Similar Search Results

NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

Ciprian-Marcel, Pop; Lacramioara, Radomir; Ioana, Maniu … - In: Annals of Faculty of Economics 4 (2009) 1, pp. 804-807

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

Persistent link: https://www.econbiz.de/10008511950

SCHEMA CONGRUITY - A BASIS FOR EVALUATING AMBIENT ADVERTISING EFFECTIVENESS

Alina, Jurca Maria; Ioan, Plăiaș - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1765-1774

The purpose of this paper is to develop a theoretical basis for evaluating ambient advertising in relation to the schema. Ambient advertising, a creative form of out-of-home advertising that conveys direct and contextual messages by using and often altering existing elements of the environment...

Persistent link: https://www.econbiz.de/10010685530

THE QUALITY OF BANKING SERVICES - A BASIC PREMISE OF A BANK SUSTAINABILITY

CORNELIU, BENTE - In: Annals of Faculty of Economics 1 (2013) 2, pp. 430-439

has become an aspect of customer satisfaction. It has been proven by some researchers that service quality is related to … customer satisfaction. Others used service quality dimensions to evaluate service quality. The main purpose of this study is to … examine the relationship between customer satisfaction and service quality in service sectors with respect to the service …

Persistent link: https://www.econbiz.de/10010733845

WIRELESS ADVERTISING: A STUDY OF MOBILE PHONE USERS

Cãlin, Gurau - In: Annals of Faculty of Economics 1 (2011) 1, pp. 741-747

technology already exists, it seems necessary to create new applications that can combine the advantages of customer-, product …

Persistent link: https://www.econbiz.de/10009366226

LE DISCOURS AUTOBIOGRAPHIQUE ET LA PUBLICITÉ

Rodica, Bogdan - In: Annals of Faculty of Economics 1 (2008) 1, pp. 567-571

If, in the past, personal diaries were safely kept inside drawers, today they are exposed before everyone's eyes on the internet. Even since 1967, Guy Debord believed that the society we live in is a show society. Personal blogs become a form of presenting a show. The dynamics of the blogging...

Persistent link: https://www.econbiz.de/10008471797

MARKETING RESEARCH IN ADVERTISING

Diana, Vranceanu; Cecilia, Popescu Ioana; Cristi, Tatu - In: Annals of Faculty of Economics 4 (2008) 1, pp. 1268-1273

21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the...

Persistent link: https://www.econbiz.de/10008471798

THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE

Mirabela, Pop Anamaria - In: Annals of Faculty of Economics 1 (2008) 1, pp. 626-632

Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively: there are advantages in making bizarre and controversial...

Persistent link: https://www.econbiz.de/10008471844

CONSUMERSâ€(tm) ATTITUDE TOWARDS VIDEO GAMES AND THEIR USE AS AN ADVERTISING METHOD: A PRELIMINARY STUDY

Alina, Ghirvu - In: Annals of Faculty of Economics 1 (2013) 2, pp. 641-652

The development of new media changed radically the markets and made companies and brands to orientate toward new ways of promoting their products and services. Marketers are intensively investigating the potential of new advertising alternatives for better understanding ant to use of the...

Persistent link: https://www.econbiz.de/10010733830

ADVERGAMES: CHARACTERISTICS, LIMITATIONS AND POTENTIAL

Calin, Gurau - In: Annals of Faculty of Economics 1 (2010) 1, pp. 726-730

Advergames represent a new advertising concept that uses Internet technology to implement viral marketing campaigns. Despite the potential of this interactive advertising method, very few academic studies have been initiated to investigate the characteristics of advergames, and their influence...

Persistent link: https://www.econbiz.de/10008787390

NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES

Cristina, Gherman - In: Annals of Faculty of Economics 1 (2010) 1, pp. 716-720

CEE Marketing Managers use the economic recession to reconsider its approach. A recent survey done among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that economic pressure has led to reassessment of...

Persistent link: https://www.econbiz.de/10008787436

1
2
3
4
5
6
7
8
9
10
Next
Last