, choosing the best supply channels or communicating with involved actors, are all marketing instruments which, if used …

ways, resulting in different characteristics such as general proclivity to the marketing, advertising, consumerism … with the simple random method undertaken in 2010. There were gathered 480 questionnaires. Research is not a statistical …

religious heritage. The paper is relevant for the doctoral research project called "Marketing Places - religious and historical …

relevant types of information on the components of the marketing environment and their evolution on the one hand and also on … importance to the organization. Literature Review The marketing environment consists of two distinct components, the internal … represents the first step in drawing up the marketing strategy. Research Methodology The present paper accomplished a documentary …

The primary purpose of the economic higher education in providing the graduates with marketing competences is to train … study is to highlight the main dimensions which define employers' perception of the marketing competences developed by the … which define the transversal competences and the marketing-specific competences. …

marketing strategy of a company can be best developed if the needs and the behavior of the consumer are known. In this paper … are presented the implications of this behavior on the marketing strategy of a company. …

result of the organizations' extended and more and more aggressive attempts, within their marketing efforts, to capture …