21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think … strategy it can very well be a large scale disaster. Because of the great costs that advertising is much too often associated … with and also the long term affects it haves on the consumer a company should never start an advertising campaign without …

The purpose of this paper is to develop a theoretical basis for evaluating ambient advertising in relation to the … schema. Ambient advertising, a creative form of out-of-home advertising that conveys direct and contextual messages by using … incongruity. Based on evidence from literature this study attempts to position ambient advertising in the moderate incongruity …

Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its … competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively …

of promoting their products and services. Marketers are intensively investigating the potential of new advertising … context, studying consumersâ€(tm) perception of advertising with new media sets become very important for understanding the … attitude of consumers from Romania towards video games in general and advertising in online games in particular, trying to find …

support the development of innovative brand strategies. One of the emerging new techniques in advertising is advergaming … Internet technology. These factors responsible for consumers' attitude towards online advertising and implicit for attitude … elements, there are additional criterions which consumers use for evaluating advertising in video games: the viral component …