Strategic marketing planning requires that the marketing objectives strategies for a specific product … affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing … reference market, do not have a marketing activity correlated with the medium and long term market needs. One of these needs …

medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning. Also, the paper aims to underline the … importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the … strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive …

This paper aims to highlight, from a marketing perspective, the manner and conditions in which small and medium …-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives …

products and outlines the role that marketing plays in bringing to market products based on innovative technologies. The study … is conducted in Romania and tries to highlight Romanian specific features about the relationship between marketing and … radical or incremental innovations, assessing perceptions of the link between marketing and innovation. Research have been …

restés encore très connus, les pays du nouveau monde des vins ont réussi, par un marketing "à l'américain", à pénétrer en …

marketing research techniques. In parallel, the IT&C community has developed in the last two decades its own type of research ….software products. This article aims at finding the right place for usability testing and usability professionals in the marketing … community, as well as drawing a wider picture, from a marketing research perspective, on one of the most popular topics in IT …

, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous … concern for the marketing specialists and researchers from the banking system; the purpose is to find the most suitable … banking system. Its purpose is to identify if segmentation has an impact in finding the optimal marketing strategies and …

marketing in their current activities. The paper presents the results of a qualitative research on the experience and marketing … institutional capacity to develop complex marketing programs that drive marketing activities and resources to achieve the objectives … organizations into engaging in some marketing activities and using various instruments being determined by changes in the structure …

Everyone'(tm)s belief is that marketing plays a fundamental role in all economic or uneconomic areas of business …. However, what becomes very clear is that, in addition to the many positive aspects that it generates, marketing produces … unwanted effects as well.The paper tries to prove the relationship between marketing and axiology (its value and its perception …

As they mature, microcredit organizations in Romania are becoming aware of the importance of marketing in their current … activities. Although marketing interventions should be considered important on all types of markets, the reality is that micro …-credit companies in Romania have a limited institutional capacity to develop and implement marketing programs. This implies that …