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DEVELOPING AND PROPOSING A CONCEPTUAL MODEL OF THE FLOW EXPERIENCE DURING ONLINE INFORMATION SEARCH
Alina, Lazoc - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1154-1160
Information search is an essential part of the consumer`s decision making process. The online medium offers new opportunities and challenges for information search activities (in and outside the marketing context). We are interested in the way human information experiences and behaviors are...
Persistent link: https://www.econbiz.de/10010607238
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COMMERCIAL INDICATORS USED IN THE RELATIONSHIP OF THE SHOPPING MALL MANAGEMENT AND RETAIL TENANTS MANAGEMENT
Sorin, Prada; Gheorghe, Goje - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1269-1275
The shopping malls intended for retail commerce have at the base a complex dynamic, a tridimensional character, which includes as main parties the owners, the tenants and the consumers, who have to become constant clients of the tenantsâ€(tm) shops in order the process to function. The...
Persistent link: https://www.econbiz.de/10010607254
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INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY
Carmen, Petrisoaia; Pop, Nicolae Al. - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1193-1199
The Romanian insurance market expanded rapidly during the last two decades. Presently, the Insurance Supervisory Commission (CSA) reports 43 insurance companies and 567 insurance brokers. In this extremely dynamic and competitive environment, it is compulsory to control key elements that...
Persistent link: https://www.econbiz.de/10010607314
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THE EFFECTS OF AMBIENT SCENT ON CONSUMER BEHAVIOR: A REVIEW OF THE LITERATURE
Roxana, OLAHUT Meda; Ioan, PLAIAS - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1797-1806
The main purpose of this paper is to present an extended literature review of relevant empirical studies which examine the effect of ambient scent on consumers’ perception, consumers’ emotions and consumers’ behavioral responses in the context of retailing. Compared with other atmospheric...
Persistent link: https://www.econbiz.de/10010685463
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GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE
Alexandru, Pop Nicolae; Florin, Draghescu; Vlad, Rosca - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1807-1814
Analyzing products and services around us it is clear that most of them are the result of production factors, labor and capital becoming more international and increasingly less and less national. We are witnessing the globalization of markets and production, to a large global integration and...
Persistent link: https://www.econbiz.de/10010685486
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ELABORATING A MEASUREMENT INSTRUMENT FOR THE FLOW EXPERIENCE DURING ONLINE INFORMATION SEARCH
Alina, Lazoc; Luiza, Caraivan - In: Annals of Faculty of Economics 1 (2012) 2, pp. 841-847
Flow is a construct imported in marketing research from social sciences in order to examine consumer behavior in the online medium. The construct describes a state of deep involvement in a challenging activity, most frequently characterized by high levels of enjoyment, control and concentration....
Persistent link: https://www.econbiz.de/10010617371
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IS THE WEBSITE MARKETING STRATEGY CORRELATED WITH THE COMPANIES OUTCOMES? EVIDENCE FROM ROMANIAN IT INDUSTRY
Anca, Constantinescu-Dobra - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1134-1140
With a constant yearly growth of more than 20% over the last five years and adding up to10% of the GDP, the Romanian Information Technology (IT) sector has an important potential for development. Emphasizing on websites marketing in this sector could enhance more profitability. Even though this...
Persistent link: https://www.econbiz.de/10010607159
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CONSIDERATIONS REGARDING THE USE OF MODERN MANAGEMENT METHODS IN PLANNING THE MARKETING ACTIVITY WITHIN THE SMALL AND MEDIUM-SIZED ENTERPRISES
Valerica, Olteanu; Valeriu, Curmei Catalin - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1072-1078
This paper aims to highlight, from a marketing perspective, the manner and conditions in which small and medium-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are particularly important for managers of these...
Persistent link: https://www.econbiz.de/10010607205
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SEGMENTATION OF SME PORTFOLIO IN BANKING SYSTEM
Mihaela, Namolosu Simona - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1786-1796
service model for these companies. SME portfolio of a bank is not homogeneous, different characteristics and behaviours being … identified. The current paper reveals empirical evidence about SME portfolio characteristics and segmentation methods used in … are segmenting the SME portfolio by a single criterion: the annual company (official) turnover; others are considering …
Persistent link: https://www.econbiz.de/10010685440
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THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN
Ionut, Tatu Cristian; Mihai, Pastiea; Andrei, Ion - In: Annals of Faculty of Economics 1 (2011) 2, pp. 805-810
The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal...
Persistent link: https://www.econbiz.de/10009650797