21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think … strategy it can very well be a large scale disaster. Because of the great costs that advertising is much too often associated … with and also the long term affects it haves on the consumer a company should never start an advertising campaign without …

Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its … competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively …

attitude of consumers from Romania towards video games in general and advertising in online games in particular, trying to find … of promoting their products and services. Marketers are intensively investigating the potential of new advertising … context, studying consumersâ€(tm) perception of advertising with new media sets become very important for understanding the …

The purpose of this paper is to develop a theoretical basis for evaluating ambient advertising in relation to the … schema. Ambient advertising, a creative form of out-of-home advertising that conveys direct and contextual messages by using … incongruity. Based on evidence from literature this study attempts to position ambient advertising in the moderate incongruity …

support the development of innovative brand strategies. One of the emerging new techniques in advertising is advergaming … Internet technology. These factors responsible for consumers' attitude towards online advertising and implicit for attitude … elements, there are additional criterions which consumers use for evaluating advertising in video games: the viral component …

advertising. Barwise and Strong (2002) developed a conceptual model, arguing that social norms, user's motives, mode, time … advertising, which they think it has the potential to revolutionize the practice of commercial communication, by focusing more on … interactive control of mobile phone users' over the functionality and content advertising messages. Although the required …

Advergames represent a new advertising concept that uses Internet technology to implement viral marketing campaigns …. Despite the potential of this interactive advertising method, very few academic studies have been initiated to investigate the …