Cabiddu, Francesca; Carlo, Manuela De; Piccoli, Gabriele - In: Annals of Tourism Research 48 (2014) C, pp. 175-192
Despite the acknowledged importance of social media for customer engagement, our understanding of this phenomenon is limited and new theories can help shed further light on the unique features of social media in the tourism context. Our work contributes to the literature by adopting an...
