The strategic management represents a modern form of company’s management based on the prediction of the environmental changes, on the evaluation of the company’s internal potential and also on the operating of the modifications that are imposed in order to harmonize it with the environment,...

In order to cope with the tourism competition both at the national and international level it is necessary the modernization, relaunching and the development of the tourism in South Muntenia region and also the creation of modern tourism products that would be competitive on the tourism market....

The mission of the public radio, as well as the television’s is to achieve - objective, quickly, fair - public information and training, through news, educational, entertainment shows. This special type of activity makes that the highest importance in the institution to be hold by the scale,...

The research regarding the strategies of the Orange Romania operator towards its employees was made between July-August 2010 at a national level, targeting the salesman and store managers of this mobile telecommunications operator. The data gathering method was questionnaire sent by post office...

Widely debated concept, at least in the last three decades, sustainable development remains an important objective of mankind, even in the third millennium. Objectives of sustainable development, in our country, are contained in several categories, which are grouped into „critical...

The price policy in services respects almost totally the concepts used by the classical marketing mix developed for the consumer goods. The specific elements have appeared later being related to the particular features of the services, those being in fact the factors that have allowed the...

The organization involves the regulated structure of roles that employees have to carry out. The structure is regulated in the sense that all the tasks necessary to achieve the goals are shared, and it is hoped that the award was made to people who can carry out the best. Structure is a...

The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this paper was to...