Along time, towns have proven to be landmarks in travelling, meaning that either their endowment has ben used as halt places during travels, or by the architecture of their buildings and assemblies, monuments, sculptures and basreliefs which have been used to decorate squares, public and private...

The price policy in services respects almost totally the concepts used by the classical marketing mix developed for the consumer goods. The specific elements have appeared later being related to the particular features of the services, those being in fact the factors that have allowed the...

The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this paper was to...

This paper presents the importance of customer relationship management (CRM) and customer loyalty for any organization that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more widespread - creating customer relationships.In a competitive...

Crisis communication and advertising communication are a priori diametrically opposed. Advertising is not the appropriate tool in times of crisis, but offers prospects that other tools do not possess. Despite its many faults, advertising can help a ″classic″ crisis communication. We will try...

In our research, we are trying to reveal the importance of culture in the United States, regarding consumer behavior, viewed in terms of visible contradictions, as well as its role in spreading ideas and goods coming from another country. We have also completed an analysis on one of the most...

"Whether you know it or not, we all practice marketing. The difference arises between those who do it by ear and those who turn it into a successful career”.1 The role of marketing in the financial-banking sphere resides in identifying and meeting the criteria of the most profitable market...

Today we put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also...

The paper analysis the possibilities of using, a relative new technology, RFID, in commerce. The main features of this technology, the components of the system, the way the system functions and the stages of the implementing process are also presented. Another part of the paper is devoted to the...

Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one side, most search engines...